You’re Solving the Wrong Problem

Lan Su PortalYou have a solution and it is whiz bang. You know the one. You started your business to share it with the world. This solution of yours is valuable and it addresses a big, prevalent, important problem. The world will be a better place with this problem finally eradicated and you know exactly how to make it happen. Let’s call this your target problem and the people who have it your target audience.