You have worked all your life to become experienced. Congratulations! It worked. You now have a resume and skills and tools and methods.
But have you noticed that the more experienced you get, the harder it is to fit in something new? After all, you have all this stuff that is working, you wouldn’t want to rock the boat.
Is your head swirling with stuff…deadlines, reminders, goals, problems, dates, meetings, projects, people, places, things? Sometimes it seems like your head just won’t shut off. The thing is your head is not made to run 24/7.
We all have our habits, things we do a certain way every time, mostly without even thinking about it. Have you ever found yourself pulling up at your job and realizing you can’t remember the trip that got you there? It’s like the car knows where to go. Actually, it’s your brain that knows where to go. There is a “go to work” groove carved into your gray matter so you don’t even have to think anymore.
Everything changes. Even seemingly inert things change, if on a geologic timescale. The fact is nothing is permanent. This is especially true of living things. Living is practically synonymous with changing.
It may come as a shock to corporate marketing departments everywhere but when email marketing to a list, the real objective is to communicate. Sure, measurable conversions to engagement or even sales are great. But when we lose track of the fundamental fact that on the other end of that email campaign is a person, a human being, then we are going to get poorer and poorer results.
It seems like we could use a language lesson or rather an awareness lesson. People don’t seem to understand the difference between metaphors, similes, and synonyms. Let’s work that out.
You have a solution and it is whiz bang. You know the one. You started your business to share it with the world. This solution of yours is valuable and it addresses a big, prevalent, important problem. The world will be a better place with this problem finally eradicated and you know exactly how to make it happen. Let’s call this your target problem and the people who have it your target audience.
If you ask the typical American who they are, after their name they will likely tell you what they do for a living. This is one reason why the loss of a job is so hard on people. It’s one thing to lose your income, but losing your identity is nothing short of catastrophic. And yet, unemployed, you are still here. So you cannot be your job.
Who doesn’t want comfort? And who doesn’t like being “in the zone”? So comfort zones must be good, right? Not so fast…
Skeptics can be seen as cool, rational thinkers or hardened, recalcitrant naysayers. Which one is correct?
Everyone is looking for the shortest path from where they are to where they want to be. A proven method for success is to model those who have already achieved the very thing you would like to achieve. After all, they know the way, they know the pitfalls, and they know the sweet, sweet taste of success.
What would happen if you removed the word “because” from your vocabulary for just one day? The answer might surprise you. Read on if you want more.
If particle physics is going to leak into your everyday language, at least get it right. It may just matter when it comes to a quantum leap.
Every man is a mystery — and that doesn’t begin to cover it for every woman. Everyone is a mystery even from themselves — unless they actively seek why they do what they do.
Do you remember sitting in school thinking, “When am I ever going to use this stuff in the real world?” I am about to vindicate your 8th grade English teacher. That’s right, there is finally a reason to know the difference between an adjective and a noun.
This in not just an academic or intellectual exercise either. It is actually going to impact your life right now. So suck it up and listen this time (unlike 8th grade).