Entrepreneurs doing business sustainably, scalably, with integrity, and with the greater good in mind and at heart
I’ve seen others take a run at it with descriptors like “sacred commerce”, “spiritual business”, and “soulful trading”. The developers of these phrases probably even mean something close to what I have in mind but I am not convinced that people hear the intended meaning when presented with these labels, at least not without extensive additional commentary. To solve that problem, whole books have been written to define these labels. While I applaud that exposition along with the deeper meaning such books extoll, I am looking for something I can say with some expectation that it will be intuitively understood by anyone.
The problem is words have preexisting meanings. I suppose that is the point of words but it means you can’t just repurpose words or phrases and then expect people to understand you. Many folks have strong notions about words like “sacred” and “spiritual”. Alas, those notions are often quite narrow or worse, quite negative. These words have been co opted by persons with nefarious intentions and so some pretty awful associations have been made with these otherwise fine words and phrases. I would love to just take those words back from such misusers but it isn’t that simple in the short run.
Don’t get me wrong, I hear some beautiful voices out there in support of a new and better way of doing business, strong voices, eloquent and passionate. Many of them are talking about business in general which is fine but that is not quite what I intend to capture. I stand for not just the transacting of business, but for the creation of business. The creation of business is like the birthing of a child, not the subsequent having of a child.
Creating your business is an ongoing process. Some people like to call themselves the “founder” of their company. That is a fine thing but what have you done for your company lately? Business is an organic, ongoing process. It is a living thing and this too I intend to capture.
Finally, I stand for the application of sacred principles and spiritual foundations not just for life in general, but explicitly in the realm of commerce and business. For men especially, business is an essential and defining part of their lives. It is not about preaching your religion at the office or placing iconography around your store. It is about the things that inform how you choose to conduct your business affairs.
So after much pondering, here is the concept that I intend to promote:
I will write more about this, much more. But I hope that the phrase is self-descriptive enough that its essence can be grasped just by hearing it.
“I am a life-sustaining entrepreneur.” click to tweet
What does life-sustaining entrepreneurship mean to you? Tell us about it by commenting below.
Photo credit: Jennie Armato